This year’s competition includes two categories: FILM sponsored by Ster-Kinekor Create a 60-second commercial that reconnects audiences emotionally with the cinema experience, in a way that feels honest, fresh and true to how young people live today. DIGITAL sponsored by Heineken® Create an 8-slide presentation to promote Heineken® via creative digital storytelling through Urban Cultural Intervention with consideration for OOH.

Registration closes: Tuesday, 10 March 2026 at 23:59 Briefs go live: Friday, 13 March 2026 at 12:00 Submissions close: Sunday, 15 March 2026 at 17:00. Winners announced: Before end of 30 March 2026

ELIGIBILITY CRITERIA Teams must consist of two young professionals (eg, an art director and copywriter). All participants must be 30 years or younger (born on or after 26 June 1995). Open to professionals in: Creative communications Advertising Digital Production Please note: Freelancers are eligible and encouraged to apply. We do not accept students. In-house creative teams from client companies may also enter the competition.

Teams of two creatives, aged 30 or under (born on or after 26 June 1995). Open to South African citizens working in the specified industries. All teams must pre-register and be available to attend Cannes if selected.

From Monday, 22 - 26 June 2026

All submissions become the property of Ster-Kinekor Theatres (Pty) Ltd and HEINEKEN Beverages. Entries may be used for exhibitions, presentations, publicity, and marketing, without payment or royalties.